Alter

This Greenpoint boutique takes recycling to fashionable new heights with reconstructed vintage for men and women.

by Keith Wagstaff at Citysearch

In Short
Fashion designer Roy Caires and fashion photographer Tommy Cole collaborated to create This Old Thing?, a label which takes apart and then reconstructs clothing for a look of stylishly controlled chaos. Their tiny boutique shares a similar anarchic charm: Plaster is carefully deconstructed to expose hints of red brick, with graffiti-style writing spread across the walls. Aside from the store owners' line, the men's and smaller (but no less impressive) women's selection also consists of actual vintage and new pieces from labels like Cheap Monday.