THe only place to shop.
This is the only place to go to if you need to buy Israeli music CDs, DVDs, VHS casettes. Their selection has been largely expanded recently and they received many more movie DVDs for purchase. I go there once a month to get my son new videos to watch, new puzzles to play with, and their book selection is great. The people who work there have been there forever, and they are like family. They will tell you what's good, what's not so good, what is most popular, they really help out a lot. I'm probably missing lots of good stuff htat there is to say, but it's worth taking the trip no matter where in NYC you live (thankfully, I'm only 15min away!).